We have developed our design philosophy over more than 30 years designing, sourcing and manufacturing furniture.
Our products stand out in many ways, but 5 that matter most to our customers are:
1. We have designed our products to eliminate after-sales issues:
Fully-Welded Steel Frames
Precision-cut steel frames make our sofas light weight and incredibly durable: Up to 5x stronger and half the weight of conventional sofa frames.
Real-wood, without the problems
We only use real wood in our products. However, we have developed our own engineering & construction techniques to ensure stability - Our products will never crack or split.
Bolted Steel Core Legs
No more broken and damaged legs! Our steel core legs are directly bolted to the steel frame.
Precision Tailoring
Perfect tailoring every time. Our precision, jig-cut steel frames mean that our upholstery has consistent fit and finish.
High-quality, high-resolution polyurethane foam
Unlike widely used low-density seating foams which begin to deteriorate within the first years, our upholstery will continue peak performance for 5-10 years.
2. Our steel frames are the core of our durable, sustainable designs.
Up to 5x stronger and half the weight of conventional sofa frames
Vastly reduced damages
Allows consistent, precision upholstery finish not possible with conventional sofa construction
4. Our QC System is Rigorous.
Our highly-trained, experienced QC team check raw materials, in-line production + carry out pre-shipment inspection on every shipment. We can provide you with a QC report before shipping.
5. We believe the future is sustainable.
We believe furniture can be affordable without being disposable. We are anti- inbuilt obsolescence in the furniture industry.
Our steel frames are long-lasting and recyclable, unlike widely used chip board and medium density fibre board frames. Plus, our timbers are all sustainably sourced!